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Dear Barney,
Love the new newsletter.
(I am an Artist Printshop
Thrive in “05 member
also and have followed
your comments (Ed. Note
on
discussion board) with
interest.)
Since you said you wanted
a dialog, and to weigh in
with facts and opinions,
here goes:
Regarding canvas vs.
paper for giclées: My
medium is watercolor
with an emphasis on
Asian influence and using
rice paper, ink and
brushes. The intention is
for people to notice the
brushstrokes and the
Readers Reply
Page 3
watery medium. I had a
proof done on canvas just
to see what it looked like
and it looked ridiculous to
print a watercolor on
canvas. Perhaps
watercolors artists are in
the minority printing
giclées, but the surface is
a BIG factor. I have Artist
Printshop print my giclées
on their heavyweight
quality watercolor paper
and the print really looks
like an original
watercolor. So for some of
us paper will not be
“passé.” (I was not
offended by the
implication. I am just
offering my experience
with the two surfaces.
You can view my first
print release – there is a
headline with a link on the
home page. I am coming
out with a second release
this month.)
Regarding technology:
Many years ago, I sold 2
or 3 painting images to a
publisher. (Got paid a nice
fee, and don’t get
royalties.) Now when I
Google my name, it
comes up kazillion times
for print publisher/selling
companies. I go to my
name and see the same
several prints on every
site. The big problem is
that the digital image they
are ALL using is such
poor quality that no one
would ever buy the poster
and I think it gives me a
bad professional image. I
no longer have the
paintings (sold them too)
so I cannot offer them a
better image.
Let’s face it. Plasma screens
are fabulous when viewing
them for entertainment and
ugly when turned off. Vision
Art, a subsidiary of Solar
Shading Systems has come up
with a great solution. Buyers
can order a system that displays
beautiful art in giclée format
from their gallery that rolls
down when the screen is not in
use.
If you have a collector that
loves your art, the company
can make a custom piece using
it. It adds an extra $900 to the
cost of the system, plus the cost
of your art. Vision Art also
offer a line of mouldings to
complement these fine works
Marrying Art & Technology
of art.
Art and consumer technology
both fall into the luxury
category. Discriminating
buyers with discretionary
income will find this product
satisfying on many levels.
A recent study by Unity
Marketing on luxury buyers
found an increasing demand
for personalization in the
products they seek. This
product exemplifies that
concept. This is an entirely
new distribution channel for
art. Challenge yourself to
think how you might
personalize your prints to
create new ways to get your
art to market.
A Perfect Marriage of Art & Technology and of
Luxury Product Personalization
Practical comment:
I like that the
newsletter is written
in columns, but I
have to scroll up and
down a lot to read it.
Perhaps you could
plan the page to fit
more easily on a
regular screen.
(Mine is 16”)
I look forward to
your next issue and
will go to your
website to buy your
book. Thanks for the
professional help!
Kay Stratman
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